Gen Z consumers Age?
Gen Z consumers were born between the mid-1990s and the mid-2010s. While there is no precise agreement on the exact years that define Gen Z, most experts consider the birth years to be between 1997 and 2012. This means that as of 2023, the oldest members of Gen Z would be around 26-27 years old, while the youngest would be around 10-11 years old.
What do gen z consumers want?
Gen Z consumers are a diverse group, so their wants and needs can vary widely depending on their individual circumstances, interests, and values. However, there are some common trends and characteristics that can be observed among this generation:
Authenticity: Gen Z consumers value authenticity in their interactions with brands and companies. They tend to be skeptical of traditional advertising and respond more positively to genuine, honest messaging.
Diversity and inclusion: Gen Z consumers are the most diverse generation in history, and they value inclusivity and representation. They are more likely to support brands that embrace diversity and take a stand on social issues.
Convenience: Gen Z consumers grew up in a world of on-demand services, and they expect convenience and speed from the brands they interact with. They tend to favor companies that offer fast and easy online shopping, delivery, and customer service.
Sustainability: Gen Z consumers are concerned about the environment and want to support companies that are environmentally responsible. They are more likely to buy from brands that use sustainable practices and materials.
Innovation: Gen Z consumers are comfortable with technology and expect brands to be innovative and tech-savvy. They are more likely to embrace new technologies and services that make their lives easier.
Overall, Gen Z consumers want brands that are transparent, socially responsible, and convenient, with a focus on diversity and sustainability.