Haven Life Company Profile, Founder-What is the main business of Haven Life?

Haven Life Company Profile, Founder

Haven Life Insurance Agency, LLC, commonly known as Haven Life, is an online life insurance company founded in 2014 by a group of experienced insurance executives with a mission to make life insurance more accessible and affordable. The company’s goal is to make life insurance more appealing to younger generations, who are often turned off by the traditional sales process and complex products.

Haven Life is a wholly owned subsidiary of MassMutual, a large mutual insurance company based in Springfield, Massachusetts. The company is licensed to sell life insurance in all 50 states and the District of Columbia. As of 2022, Haven Life had over 700,000 customers and over $1 billion in coverage in force.


The founder of Haven Life is Aaron Klein, a serial entrepreneur who has a long history of disrupting traditional industries. Klein previously founded and led Optum Financial Services, a leading provider of healthcare payment solutions, and he was also involved in the early days of Kayak, a popular travel search engine.

Main Business

The main business of Haven Life is to provide term life insurance products to individuals. Term life insurance is a type of life insurance that provides coverage for a specific period of time, typically 10, 20, or 30 years. If the insured person dies during the policy term, their beneficiaries will receive a death benefit. Haven Life’s term life insurance products are designed to be simple and affordable, with no medical exams or underwriting required.

In addition to term life insurance, Haven Life also offers a variety of other products and services, including:

  • Accidental death insurance
  • Critical illness insurance
  • Life insurance for children
  • Life insurance for businesses

Haven Life is committed to providing its customers with a simple and convenient experience. The company’s website allows customers to get a quote, apply for a policy, and manage their policy online. Haven Life also offers a variety of educational resources to help customers learn more about life insurance.

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